Negotiation

Principles of Negotiation – workshop participants learn how information, in negotiations, can be presented tactically by prospects and customers. This information is then used to elevate influence. Participants learn that conventional negotiation is an exchange of demands, concessions and counter-demands. Success depends on knowing how to counter these actions while maintaining long-term relationships. Participants will learn how to:

• Use and appreciate seller/buyer power
• Recognize tactics used by buyers
• Determine if the tactics are real and need to be answered or accidental and can be addressed very quickly
• Counter actions without defeating client

At the conclusion of this workshop, the participant will be able to identify and understand negotiating challenges and opportunities as they present themselves throughout the selling process. Further, you will succeed in negotiating for you and your organization business that is good for both parties.